20/20 Visibility: Beginner-Friendly Marketing
Hello and Welcome!
This is a 20-lesson course in online visibility for beginners. I've made short pieces of content to bring you gently up to speed on social media, content and digital marketing.
Does it sound scary? It won't be by the time I've walked you through everything.
I've broken the 20 lessons down into 4 key themes:
Days 1 - 5 Getting yourself out there: Reaching your new audience on Social Media.
Days 6 - 10 Creating Original Content: Stand out from the crowd!
Days 11 - 15 Let’s get Digital! A gentle introduction to Digital Marketing.
Days 16 - 20 Okay, I have some fans, but what now? Nurturing fans into customers.
Each day has a walk-through video where I show you what to do on my computer screen.
You will see behind the scenes in my marketing efforts, inside of my social media and email management accounts.
As this course is based on an online marketing challenge I did earlier in the year, I have the original blog posts from the challenge for you too. I based the course on what I did and learned during that online challenge.
Each blog post is downloadable as a PDF with the day's video walk-through. There is also a little recap PDF with the key takeaway points and a little homework activity for you.
Who is this for?
This course is for anyone who has a product or service to sell. If you love what you do, but are less sure of how to reach new customers online through social media and other forms of online marketing, this will help you to get your head around how it's done.
In my day job I work as a Digital Marketing Manager, and in my spare time I help private clients with their marketing efforts.
Most of my clients are life coaches, authors or bloggers, so my examples are based around them. But these lessons can be applied to any small business.
I hope if you join me that you gain both skills and confidence. Enjoy the learning journey!
p.s. Do head over to my marketing website and check out my testimonials.